Welcome to Eventcraft Insights

A space for strategic perspective, practical tools, and honest reflections on what it takes to lead high-impact events. From content strategy and team development to sponsor ROI and post-event evolution, these insights are designed for event professionals who want to think bigger, lead smarter, and deliver with intention.

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“Then Play Him at Center”: What Michael Jordan and Bobby Knight Can Teach Us About Event Hiring
“Then Play Him at Center”: What Michael Jordan and Bobby Knight Can Teach Us About Event Hiring

When the Trail Blazers told Bobby Knight they needed a center, he told them to draft Michael Jordan anyway—“Then play him at center.” That story isn’t just sports legend. It’s a masterclass in recognizing talent that doesn’t fit the box—but changes the game entirely. If you’re hiring event talent, the real question isn’t what role are you filling? It’s who are you building toward?

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Featured
“Then Play Him at Center”: What Michael Jordan and Bobby Knight Can Teach Us About Event Hiring
“Then Play Him at Center”: What Michael Jordan and Bobby Knight Can Teach Us About Event Hiring

When the Trail Blazers told Bobby Knight they needed a center, he told them to draft Michael Jordan anyway—“Then play him at center.” That story isn’t just sports legend. It’s a masterclass in recognizing talent that doesn’t fit the box—but changes the game entirely. If you’re hiring event talent, the real question isn’t what role are you filling? It’s who are you building toward?

The Hidden Cost of New Fees: What Event Leaders Can Learn from Southwest’s Misstep
The Hidden Cost of New Fees: What Event Leaders Can Learn from Southwest’s Misstep

When Southwest Airlines recently announced a new $35 fee for checked bags, it didn’t just spark outrage—it violated a brand promise. For years, “Bags Fly Free” wasn’t just a slogan; it was a pillar of the airline’s identity