Resources

Start With Better Questions
Strong strategy doesn’t start with answers—it starts with the right questions. Each of these one-pagers offers five focused prompts (plus one bonus) to help you and your team think more clearly, challenge assumptions, and make better event decisions. Use them to spark conversation, clarify priorities, and move from reactive planning to intentional strategy.

Before your audience hears it, your team needs to believe it. Use this guide to strengthen internal buy-in, clarity, and coordination.

Internal Comms Strategy

Partner Strategy

From vendors to co-hosts, your partners shape your experience. These questions help you clarify expectations and build true collaboration.

Pricing Strategy

How do you price with confidence—and purpose? This guide helps you evaluate your pricing through the lens of value, positioning, and strategic outcomes.

Your speakers carry your content—and your reputation. This guide helps you evaluate speaker alignment, preparation, and impact.

Speaker Strategy

Sponsorship Strategy

Go beyond gold-silver-bronze. These prompts help you craft partnership offerings that align with sponsor goals—and yours.

Sunsetting Strategy

Not every event is meant to last forever. This guide helps you evaluate when it’s time to evolve, merge, or end an offering—strategically.

Keynote Strategy

Keynotes can anchor or unravel your event. This guide helps you select, prepare, and position your keynote for maximum audience and brand impact.

Team Development Strategy

Your strategy is only as strong as your team. These questions help you spot capacity gaps, clarify roles, and build alignment around purpose and performance.

Is your message driving the right momentum? This guide helps you align marketing with positioning, segmentation, and strategic timing.

Marketing Strategy

What gets measured gets attention. These prompts help you define what matters, track it clearly, and use it to inform decisions.

Measurement Metrics Strategy

What’s your event’s promise—and are you delivering on it? These questions help you define, refine, and communicate what makes your event matter.

Value Proposition Strategy

Audience Succession Strategy

Relevance isn’t just about age—it’s about mindset. These questions help you evaluate how to evolve offerings and engagement to build future loyalty.

When events share space, strategy matters more. These questions help you navigate identity, shared logistics, and audience overlap without confusion.

Co- Located Event Strategy

Content Development Strategy

Is your content actually driving your event’s goals? Explore how to align session topics, speaker choices, and delivery formats to better serve your audience.

Digital Experience Strategy

If you’re going virtual, go intentionally. These questions help you design meaningful experiences that work for your audience and your goals.

Stop reinventing the wheel. This guide helps you find hidden value in your existing content and map a plan to extend its reach all year long.

Content Repurposing Strategy

Event Architecture Strategy

Is your event built for today—or stuck in yesterday’s model? Use these prompts to realign structure, flow, and experience with your audience’s evolving needs.

Event Audit Strategy

Step back and assess what’s working, what’s not, and what’s missing. This guide helps you uncover blind spots and identify strategic opportunities across your event portfolio.

Attendee expectations have changed—have you? Use these questions to reimagine experience from the attendee’s point of view, not just your run-of-show.

Experience Strategy

Your event is only as powerful as the story you tell. This guide helps you align messaging, voice, and positioning across your channels.

External Comms Strategy

Hybrid Strategy

It’s not about in-person vs. virtual—it’s about purpose. This guide helps you evaluate when and how hybrid can amplify your event’s impact.

Innovation Piloting Strategy

Bringing something new into the world? These prompts help you build a foundation rooted in purpose, not pressure.

Volunteering Strategy

Volunteers are an extension of your brand. Use this guide to improve recruitment, structure, engagement, and recognition.

Year Round Experience Strategy

What happens between events matters. This guide prompts you to design a meaningful year-round journey that deepens connection and delivers value.