Raising Them Right: Internal Promotion vs External Recruitment

Should you promote from within or hire from outside? It's one of the most important leadership decisions an event organization can make. This article explores the strengths and tradeoffs of both approaches, offering a practical framework for evaluating talent needs, developing future leaders and building a team that's prepared for long-term success. Whether you're filling a leadership vacancy or planning for the future, the right answer starts with asking better questions.