AI isn’t replacing event planners - it’s redefining their value. From predictive analytics to personalized attendee experiences, artificial intelligence is transforming how events are designed, delivered, and measured. The result isn’t smaller teams or simpler plans - it’s smarter strategy. Discover how event leaders are using AI to make faster decisions, personalize engagement, and turn data into a true competitive advantage.

Moneyball Your Events: Why Gut Feel Isn’t a Strategy
The Oakland A’s didn’t change the economics of baseball—but they changed how decisions are made. It’s time event leaders did the same. This post explores how data-driven decision-making can help you move beyond gut instinct to build smarter, more strategic events.

Surveys can tell you what attendees say—but not always what they feel or what actually drove their experience. In this post, we explore how to move beyond form-based feedback and start listening in more intentional, strategic ways. Because when you stop surveying and start listening, you uncover the insights that really shape better events.