That's Not How Business Works (Except It Is): Why Event Leaders Need a Strategic Voice

When someone says, “That’s not how business works,” it’s often because they haven’t seen how our business works. Event leaders operate at the intersection of experience, strategy, and impact - but too often, we’re seen as executors instead of decision-makers. This post explores why calm is a strategy, consistency builds credibility, and courageous authenticity earns trust - and how bringing a business lens to your events earns you a real seat at the strategy table.