Event leaders are, at their core, entrepreneurs. They navigate risk, allocate resources, and build experiences that function as true business assets - each with its own strategy, revenue potential, and return on investment. This post explores how shifting your mindset from “planner” to “entrepreneur” changes everything: from how you define success to how you structure teams, budgets, and decisions.

Is your event team lean or overstretched? Use this practical formula to benchmark staffing needs by revenue per FTE—adjusted for event complexity. Learn how to assess your team’s capacity, align it with your portfolio, and make smarter resource decisions.

If Everyone Owns It, No One Owns It: Aligning Internal Teams Around Event Strategy

When every department has a hand in event planning—but no one has clear ownership—confusion, inefficiency, and missed opportunities are inevitable. This post explores why internal misalignment is so common, what it costs your organization, and how to shift from siloed execution to shared strategic clarity.