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Eventcraft Studios
Home
About
Services
Service Overview
Event Architecture
Event Audits
Event Team Development
Eventcraft Circles
Guides & Toolkits
Project Based Event Leadership
Contegency & Crisis Planning
Fractional Event Leadership
Strategic Project Sprints
Strategy & Planning Intensives
Vision to Action Sessions
Webcast & Webinar Strategy
Blog
Resources
Contact
FIRST CALL IS ON US!
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Service Overview
Event Architecture
Event Audits
Event Team Development
Eventcraft Circles
Guides & Toolkits
Project Based Event Leadership
Contegency & Crisis Planning
Fractional Event Leadership
Strategic Project Sprints
Strategy & Planning Intensives
Vision to Action Sessions
Webcast & Webinar Strategy
Blog
Resources
Contact
FIRST CALL IS ON US!
The Hidden Cost of New Fees: What Event Leaders Can Learn from Southwest’s Misstep
Pricing Strategy, Event Strategy Guest User 6/8/25 Pricing Strategy, Event Strategy Guest User 6/8/25

The Hidden Cost of New Fees: What Event Leaders Can Learn from Southwest’s Misstep

When Southwest Airlines recently announced a new $35 fee for checked bags, it didn’t just spark outrage—it violated a brand promise. For years, “Bags Fly Free” wasn’t just a slogan; it was a pillar of the airline’s identity

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