Change is hard—but necessary. In this post, we explore how to lead transformational shifts in your event strategy with clarity, empathy, and purpose. From stakeholder resistance to hidden opportunities, discover how to turn friction into forward momentum and build true buy-in across your organization.

Post-event debriefs are one of the most overlooked tools in event strategy—and that’s a problem. Too many teams skip them, rush them, or keep them siloed. This blog challenges that norm and reframes the debrief as a powerful strategic lever for improvement, alignment, and evolution. Drawing on fresh insights from the Freeman 2024 Trends Report and leadership principles from Simon Sinek, we explore how to design debriefs that drive clarity, connect to purpose, and inform future decisions. If your team is still treating the debrief like a formality, it’s time to rethink the routine—and unlock its full potential.

Behind every seamless event is a team that’s running plays under pressure, adapting in real time, and carrying the emotional and physical weight of the game. From early mornings and long days on your feet to last-minute changes and high-stakes decisions—event work demands the stamina of an athlete, the instincts of a coach, and the unity of a championship team. In this post, we explore why events aren't just strategic—they're competitive, intense, and undeniably full contact.

Everyone has a “killer idea” for your next event. And that’s not a bad thing — if you know how to channel it. This post explores how to collaborate without chaos.

Too often, events are seen as logistics. But when used well, events are strategic platforms—for revenue, visibility, retention, and influence. Here’s how to shift the conversation.

Moneyball Your Events: Why Gut Feel Isn’t a Strategy
The Oakland A’s didn’t change the economics of baseball—but they changed how decisions are made. It’s time event leaders did the same. This post explores how data-driven decision-making can help you move beyond gut instinct to build smarter, more strategic events.

Your instincts matter—but strategy needs insight. Discover how event professionals are using AI to move from gut feel to confident, data-driven decisions that shape better outcomes before the event even begins.

Events don’t just demand time and skill—they demand emotional resilience. From nonstop pressure to the weight of client expectations, this post explores the unseen emotional cost of event work and why it’s time we take it seriously.

Too many event roles are written like checklists—but real success requires strategic thinkers. This post explores how to shift from hiring task-doers to building a team that can drive innovation, own outcomes, and shape the future of your events.

Is your event team lean or overstretched? Use this practical formula to benchmark staffing needs by revenue per FTE—adjusted for event complexity. Learn how to assess your team’s capacity, align it with your portfolio, and make smarter resource decisions.

Success in events today demands more than smarts or people skills—it requires adaptability. This post explores the roles of IQ, EQ, and AQ in modern event leadership and how to develop the balance that drives long-term resilience and results.

Surveys can tell you what attendees say—but not always what they feel or what actually drove their experience. In this post, we explore how to move beyond form-based feedback and start listening in more intentional, strategic ways. Because when you stop surveying and start listening, you uncover the insights that really shape better events.

If Everyone Owns It, No One Owns It: Aligning Internal Teams Around Event Strategy

When every department has a hand in event planning—but no one has clear ownership—confusion, inefficiency, and missed opportunities are inevitable. This post explores why internal misalignment is so common, what it costs your organization, and how to shift from siloed execution to shared strategic clarity.

When the Trail Blazers told Bobby Knight they needed a center, he told them to draft Michael Jordan anyway—“Then play him at center.” That story isn’t just sports legend. It’s a masterclass in recognizing talent that doesn’t fit the box—but changes the game entirely. If you’re hiring event talent, the real question isn’t what role are you filling? It’s who are you building toward?

When Southwest Airlines recently announced a new $35 fee for checked bags, it didn’t just spark outrage—it violated a brand promise. For years, “Bags Fly Free” wasn’t just a slogan; it was a pillar of the airline’s identity