Most conversations about AI in events focus on attendee-facing flash. Chatbots, personalization, engagement tools. Those matter, but they are not where the biggest operational gains are happening.

The real opportunity sits behind the curtain: automating repetitive work, accelerating reporting and freeing event leaders to focus on strategy instead of logistics. When AI is used well, it does not replace your team. It gives them back the time to do the work that actually moves events forward.

Event location decisions often say more about organizational culture than strategy. Too often driven by politics or habit, they miss the opportunity to align purpose, audience, and impact. This post explores who really decides where events happen - and how to turn that choice into a strategic advantage.

Too many partnerships feel like obligations instead of opportunities. This post explores how to evaluate, manage, and elevate event partnerships so they align with your strategic goals. Learn to identify red flags, foster win-win collaboration, and say no without burning bridges—so you can lead with confidence and get results that actually matter.

Post-event debriefs are one of the most overlooked tools in event strategy—and that’s a problem. Too many teams skip them, rush them, or keep them siloed. This blog challenges that norm and reframes the debrief as a powerful strategic lever for improvement, alignment, and evolution. Drawing on fresh insights from the Freeman 2024 Trends Report and leadership principles from Simon Sinek, we explore how to design debriefs that drive clarity, connect to purpose, and inform future decisions. If your team is still treating the debrief like a formality, it’s time to rethink the routine—and unlock its full potential.

Moneyball Your Events: Why Gut Feel Isn’t a Strategy
The Oakland A’s didn’t change the economics of baseball—but they changed how decisions are made. It’s time event leaders did the same. This post explores how data-driven decision-making can help you move beyond gut instinct to build smarter, more strategic events.